tag:blogger.com,1999:blog-235433516644980443.post1396717833617143744..comments2024-03-27T05:08:10.195-04:00Comments on Jeff For Banks: Bankers Need to Encourage, Even Compel Employees to Use Tech ToolsJeff Marsicohttp://www.blogger.com/profile/12153599647481141591noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-235433516644980443.post-23800596703844522842015-06-25T09:43:51.974-04:002015-06-25T09:43:51.974-04:00Agreed. This is part of the execution culture of y...Agreed. This is part of the execution culture of your strategic plan, in my opinion. Imagine a bank where the small business owner has confidence that they can call their branch, people they know, like, and trust, and have their issue solved by one person, one call. <br /><br />Thank you for the comment Lori!Jeff Marsicohttps://www.blogger.com/profile/12153599647481141591noreply@blogger.comtag:blogger.com,1999:blog-235433516644980443.post-76622242215033184392015-06-24T13:01:37.650-04:002015-06-24T13:01:37.650-04:00I think you are right on. In fact, I think that de...I think you are right on. In fact, I think that demo-ing online and mobile banking services should be written into job descriptions. And, banks need to make it easy by providing a computer in the lobby or tablets for their employees to use. Our front-line employees must become experts and be trained to trouble shoot issues as well. We have to step up if we want to compete with tech companies. <br /><br />Also, many marketers I teach at my bank marketing workshops talk about having bracnh employees who have been with the bank forever and refuse to embrace new technology. I think their managers may need to help them find a different job in the bank so that those employees who are willing to learn, can help customers with online, mobile and bill pay. Lori Philo-Cookhttp://innovomarketing.comnoreply@blogger.com