tag:blogger.com,1999:blog-235433516644980443.post5881907811257417478..comments2024-03-27T05:08:10.195-04:00Comments on Jeff For Banks: Be all that you can be.Jeff Marsicohttp://www.blogger.com/profile/12153599647481141591noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-235433516644980443.post-40122847995821368552010-06-01T18:52:52.885-04:002010-06-01T18:52:52.885-04:00Lori I agree with your "mix of people" c...Lori I agree with your "mix of people" comment. Evolution requires it. I don't want to give the impression I'm suggesting not hiring experienced bankers. Just don't hire "only" experienced bankers, especially in some key leadership roles.<br /><br />- JeffJeff Marsicohttps://www.blogger.com/profile/12153599647481141591noreply@blogger.comtag:blogger.com,1999:blog-235433516644980443.post-53468067105955592072010-06-01T16:03:07.665-04:002010-06-01T16:03:07.665-04:00As a bank marketing director who has worked in the...As a bank marketing director who has worked in the business for 25+ years, I find that hiring of mix of people (varied ages, experience, backgrounds) is the healthiest and the most productive. But, when I can find a good bank marketer (not always easy to find), I am thrilled. People who understand banking and marketing are able to hit the ground running because they understand the peculiarities of the banking industry. This is especially true for staff who are involved in product development, marketing research, MCIF systems, etc. Makes my job as the manager much easier.<br /> <br />From a selfish standpoint, I wish more bank presidents understood how important bank marketing experience is when hiring a marketing director, because I would be working at a bank now instead of doing contract work! I spend hours every day keeping up with changes in the financial services, banking regulations, bank product trends, social media marketing, contributing to bank marketing forums, etc., and I have to believe I bring to the table than someone who is coming in from another industry. <br /><br />Lori Philo-Cook (@PhiloCook)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-235433516644980443.post-86653637529659357082010-06-01T11:49:05.566-04:002010-06-01T11:49:05.566-04:00Ron I think you are right about marketing to be th...Ron I think you are right about marketing to be the first department in a bank to look outside banking. I supppose Umpqua and First Merit Banks that pursue a retail "experience" might benefit from former Nordstrom marketers, but for the rest of community banks seeking to build relationships rather than transactions, financial services is about selling ourselves. So again, I agree with you. <br /><br />Next time I'll disagree. I promise.<br /><br />- JeffJeff Marsicohttps://www.blogger.com/profile/12153599647481141591noreply@blogger.comtag:blogger.com,1999:blog-235433516644980443.post-76255238759512595042010-06-01T10:20:11.197-04:002010-06-01T10:20:11.197-04:00Speaking from a marketing perspective, I'm not...Speaking from a marketing perspective, I'm not sure I've seen the same "hire only experienced bankers" syndrome you refer to. <br /><br />Over the past few years, there seems to me to be too much focus on hiring marketers with retail experience who are somehow expected to bring the Starbucks-like magic to the branch experience. <br /><br />If anything, I think there's a lack of realization that "selling" financial services products might not be the same as selling coffee, or other retail consumer products.Ron Shevlinhttp://marketingteaparty.comnoreply@blogger.com