Jeff For Banks

A blog designed to provide an outlet for Jeff's and other unvarnished opinions on community financial institutions. Sometimes serious, other times not, Jeff's opinions are his own and may not represent the opinions of his esteemed employer.

Saturday, April 27, 2019

Guest Post: Financial Markets and Economic Update by Dorothy Jaworski

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Never Satisfied The markets never seem to be satisfied.   The Federal Reserve recently took heed of market and economic messages, end...
1 comment:
Tuesday, April 09, 2019

Bank Brand Value: Calculated!

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I ask and ask and ask: what does brand get you? Does it get you pricing power, shorter sales cycles, better employees, more loyal custom...
3 comments:
Wednesday, March 27, 2019

The Untapped Power of Brand in Banking

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“Our money is the same as the bank’s down the street.” And so were the Uber cars in my recent trips to Los Angeles and Nashville. But s...
Saturday, March 02, 2019

Employee Retention: Keep the Keepers

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You have a highly valued employee, and they quit. Why? The boss? The culture? The pay? I'm sure if I searched for credible so...
2 comments:
Monday, February 11, 2019

Why SunTrust and BB&T? Why?

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I know on the investor conference call, Kelly King of BB&T and Bill Rogers of SunTrust spoke to why. But I may not have been listening ...
Friday, February 01, 2019

Guest Post: Financial Markets and Economic Update by Dorothy Jaworski

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A Long, Cold December   I could just scream!   After a lengthy stretch of strong economic growth and stock market gains, the inevitable...
Saturday, January 19, 2019

IMO: How to Make Telecommuting Work in Banks

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Schlepping to the office five days a week is enough to make employees, or would be employees, reconsider working for you. This is particula...
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About Me

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Jeff Marsico
Jeff started his banking career in the IT Department of a northeast regional bank in 1985. His banking experience includes IT, Trust, branch management, and merger integration. He has served as a consultant to the banking industry since 1997, specializing in strategy development, M&A, and profitability. He interrupted his banking career to serve in the U.S. Navy, the best Navy in the world, where he specialized in intelligence gathering against very bad people. He lives in Lancaster County, Pennsylvania with his wife and two children.
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