Jeff For Banks

A blog designed to provide an outlet for Jeff's and other unvarnished opinions on community financial institutions. Sometimes serious, other times not, Jeff's opinions are his own and may not represent the opinions of his esteemed employer.

Monday, October 14, 2024

Putting the "Community" Into Community Banking

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Community banking has almost achieved Kleenex or Xerox fame, being generalized to the point of meaninglessness. PNC ($557 billion in total a...
Wednesday, October 02, 2024

Guest Post: Financial Markets and Economic Update- Third Quarter 2024

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Financial Markets Update – Third Quarter 2024 I had a fantastic September traveling to France and Luxembourg with my sisters.  We joined my ...
Wednesday, August 14, 2024

Embracing Change or Chasing Shiny Objects: 4 Criteria to Distinguish Between Them

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So often we struggle with the noise surrounding the banking industry. “Change or die!” “Get bigger or get out!” “If you don’t have an AI str...
Friday, July 19, 2024

Financial Wellness as a Profit Center for Financial Institutions

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So many financial institutions list "financial literacy" or customer "financial wellness" as one of their higher purpose...
Monday, July 01, 2024

Guest Post: Financial Markets and Economics Update - Second Quarter 2024

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Financial Markets Update – Second Quarter 2024 A dream vacation!  I went with family and friends to Holland and Belgium during peak tulip se...
Monday, June 17, 2024

Regulators War on Banking

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Last year I wrote a Forbes Finance Council article What's Missing in the CFPB's War on Junk Fees ? That war was being waged against ...
Thursday, May 30, 2024

We Need a New Funding Strategy

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In December 2021, when the Fed Funds Rate stood at 0-25 basis points and prior to the Fed's tightening beginning in the first quarter of...
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Jeff Marsico
Jeff started his banking career in the IT Department of a northeast regional bank in 1985. His banking experience includes IT, Trust, branch management, and merger integration. He has served as a consultant to the banking industry since 1997, specializing in strategy development, M&A, and profitability. He interrupted his banking career to serve in the U.S. Navy, the best Navy in the world, where he specialized in intelligence gathering against very bad people. He lives in Lancaster County, Pennsylvania with his wife and two children.
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