Jeff For Banks

A blog designed to provide an outlet for Jeff's and other unvarnished opinions on community financial institutions. Sometimes serious, other times not, Jeff's opinions are his own and may not represent the opinions of his esteemed employer.

Thursday, February 27, 2025

Beyond Altruism: Turning Financial Wellness into a Bank Profit Center

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Discover how financial institutions can transform financial wellness from a cost center to a profit center. Learn strategies for implementin...
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Friday, February 21, 2025

Bottom-Up Capital Calculations

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Ten years ago I wrote What's Your Well-Capitalized on these pages. It was in response to regulators persistently asking bankers the sam...
Wednesday, February 12, 2025

Online Account Opening

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Online account opening remains the wild west for most community banks. In so many strategy sessions, I hear from bankers that it is a bust. ...
Tuesday, January 14, 2025

Bonds Gone Bad

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Bank earnings remained below par for 2024 due to continued net interest margin pressures. As a result, many financial institutions amplified...
Friday, December 27, 2024

Financial Metrics of Credit Unions vs. Banks

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I often hear that credit unions (or mutual banks) don't have to maximize profits because they don't have shareholders. This is techn...
Thursday, December 19, 2024

Guest Post: Financial Markets and Economic Update-Fourth Quarter 2024

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  Drones On the night of December 12 th , I saw reports from friends that they were personally seeing (and some videoing) the drones that ...
Tuesday, December 10, 2024

Banking's Top 5 Total Return to Shareholders: 2024 Edition

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There have been some humbling moments in Top 5 recognitions, with some award recipients failing and one voluntarily liquidating. Although we...
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About Me

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Jeff Marsico
Jeff started his banking career in the IT Department of a northeast regional bank in 1985. His banking experience includes IT, Trust, branch management, and merger integration. He has served as a consultant to the banking industry since 1997, specializing in strategy development, M&A, and profitability. He interrupted his banking career to serve in the U.S. Navy, the best Navy in the world, where he specialized in intelligence gathering against very bad people. He lives in Lancaster County, Pennsylvania with his wife and two children.
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