Whether you are a bank, thrift, or credit union, I hope you have a strategy for 2013 and at least three to five years into your future. If not, you better assemble the troops and determine the bank you want to be, or you run the risk that your customers don't see you as anything but just another bank (or thrift, or credit union, what have you).
Once your strategy team (typically senior management and the entire board or committee of the board) determines your FIs course and identifies what success would look like in terms of goals, the next step is to lay out the tasks necessary to achieve those goals.
To kickoff the contest, the CEO, or other strategic leader, can draft a companywide e-mail as follows:
"SUBJECT: NEW YEAR'S RESOLUTION CONTEST
Schmidlap National Bank has proven to be an excellent resource for professional practice firms (lawyers, accounts, doctors, dentists, etc.) within our markets. Your hard work has given us a premier reputation and a 12% market share.
Your board of directors has adopted a strategic plan that includes the following strategic objective and goal:
Strategic Objective: Be recognized as the best FI to professional practice firms in our markets.
Goal/What success looks like: Achieve a 15% market share for operating accounts in the professional/technical NAICS category in our markets by year-end 2014.
We are seeking your valuable input on how to achieve this goal. Specifically:
Identify what you believe to be the one task that would have the greatest impact in achieving our goal. For example:
Sample proposed task to achieve goal: Develop a once per year professional practice forum at the Ritz/Carlton that includes a program designed to help professional practices run better and position Schmidlap as an expert in professional practice cash flow management.
Send your best idea directly to me no later than January 30th. Your idea will be presented anonymously to senior management, who will select the best ideas to achieve our strategy.
Those whose ideas are selected will receive: Recognition at our annual employee awards event. A position on the team formulated to execute on the Strategic Objective. And two additional paid time off days.
Although we cannot execute on all tasks presented, we thank you in advance for your thoughtful ideas and your continued support in Schmidlap National Bank's success.
What are your thoughts on this idea or do you have another idea to engage your employee base in executing your strategy?