Monday, October 30, 2023

3 Ideas for Your Deposit Strategy

The 2022-23 Fed monetary tightening caused disruption to our depositor base. We either lost deposits to Treasuries, money market mutual funds, or disintermediated into higher cost deposits within our bank. In this video short, I suggest three ideas to improve your deposit strategy as follows:

1. Identify "dead money" in your depositor base and pro-actively deepen your relationship with them.

2. Create "companion accounts", as described by our friend Neil Stanley from The CorePoint, to lure the money we've lost back into our bank.

3. Manage the mix. Determine which accounts are "accumulation" versus "store of value."

Listen to the three-and-a-half-minute video for greater context. Or contact me at or 717.468.3208. 

What are your ideas for a deposit strategy?