Showing posts with label strategic management. Show all posts
Showing posts with label strategic management. Show all posts

Monday, March 03, 2025

Practical AI Use for Community Banks

Minnesota banker Andy Schornack posted the below memo on X that he was going to send to his staff. It was generated by X Grok AI tool and he had not edited or sent it yet. But I thought it so interesting and practical that I wanted to share it with my readers, with Andy's consent.

I edited minor things for clarity. 



Leveraging Microsoft Copilot for Growth and Excellence at Security Bank & Trust Company

Prepared by: [Your Name], CEO

Date: [Date]


Introduction: A Transformative Opportunity for Security Bank & Trust

"Since our founding in 1935, Security Bank & Trust Company has built a legacy of trust and personalized service across our 21 locations in Minnesota. Our recognition as the #3 community bank in the state by GOBankingRates in 2025 reflects our commitment to “Growing, Together” with the communities we serve. Yet, the banking industry is at a turning point. Customers increasingly demand seamless digital experiences—91% of U.S. consumers now consider digital banking capabilities essential (Latinia, 2024)—while operational pressures require us to do more with less. To stay ahead, we must blend our community roots with cutting-edge innovation.

Enter Microsoft Copilot: an AI-powered assistant integrated into Microsoft 365, the suite of tools our team already uses daily, including Teams, Outlook, Excel, and Power BI. Copilot isn’t just another tech add-on—it’s a game-changer that enhances efficiency, empowers staff, and elevates customer experiences without disrupting our workflows. In this essay, I’ll detail how Copilot can transform our bank, supported by data and examples. I’ll outline a clear implementation plan, highlight measurable benefits, and address potential concerns. My goal is to convince you to approve a pilot program that will cement our position as a leader in community banking.


What is Microsoft Copilot?

Microsoft Copilot is an AI tool embedded within Microsoft 365, designed to assist users by automating tasks, generating insights, and enhancing productivity (Microsoft Copilot). It leverages advanced language models to understand plain English, analyze data, and collaborate in real time across applications.

Key Features:

Natural Language Assistance: Staff can ask Copilot questions like “Summarize last quarter’s loan data” and get instant, accurate responses.

Data Analysis: It transforms raw numbers in Excel or Power BI into actionable insights, such as spotting trends in deposit growth.

Task Automation: Copilot drafts emails in Outlook, summarizes meetings in Teams, and generates reports in Word, cutting down repetitive work.

Collaboration Boost: During Teams meetings, it tracks discussions, assigns tasks, and pulls relevant data on demand.

For Security Bank & Trust, Copilot aligns perfectly with our strengths. It empowers our staff to deliver faster, more personalized service while preserving the human connection that defines us.


The Opportunity: Meeting Modern Challenges

We face two pressing realities:

Customer Expectations: A 2024 Forbes report shows 71% of banking customers prefer AI-driven support for speed and convenience (Forbes, 2024). Our clients want both digital ease and personal care.

Efficiency Demands: With 21 branches, we need streamlined operations to compete. McKinsey predicts AI could unlock $340 billion in banking value through automation (McKinsey, 2024).

Copilot tackles both by enhancing our digital capabilities and optimizing workflows, all within our existing Microsoft 365 ecosystem. It’s not about replacing people—it’s about amplifying what we do best.


How Copilot Transforms Security Bank & Trust

Here are four key use cases, grounded in data and examples:

Elevating Customer Experience Tailored Advice: A loan officer could use Copilot in Excel to analyze a customer’s financials and suggest loan options in minutes, enhancing our personal touch.

Faster Responses: In Teams, Copilot drafts replies to customer inquiries, ensuring quick, consistent service. WiFiTalents projects AI could boost engagement by 300% (WiFiTalents, 2024).

Example: Picture a farmer in McLeod County asking about equipment financing. Copilot could pull their transaction history and propose options during the call, delighting the customer.

Streamlining Operations Automation: Copilot can draft compliance reports in Word or summarize loan applications in Excel, saving hours weekly. Commonwealth Bank of Australia uses AI to process millions of documents daily (VKTR, 2024).

Branch Insights: Managers can use Copilot in Power BI to track performance across our 21 locations, like spotting a deposit surge in Scott County for a targeted campaign.

Impact: AI automation could save banks $1 trillion by 2030 (McKinsey, 2024).

Enhancing Risk Management & Fraud Detection: Copilot can flag suspicious transactions in Excel, enabling quick action. Barclays’ AI fraud system is a benchmark (Forbes, 2024).

Compliance: It drafts regulatory reports in Word, cutting costs that consume 6-10% of bank revenue (Latinia, 2024).

Example: During an audit, Copilot could compile all compliance emails from Outlook in minutes.

Driving Strategic Growth Decision Support: Copilot in Power BI can model scenarios, like how rate hikes affect our mortgage portfolio, aiding planning.

Meeting Efficiency: In Teams, it summarizes board discussions and pulls data instantly. AI could generate $779 billion in new banking revenue by 2030 (ZipDo, 2024).

Example: We could use Copilot to analyze small business lending trends and launch a new product in 2026.


Implementation Plan: A Smart Rollout

Here’s a three-phase plan to integrate Copilot effectively:


Phase 1: Pilot (Q2 2025) Test Copilot in two branches (e.g., Glencoe and Edina) for customer service and operations.

Train staff via Teams and SharePoint.

Cost: $150,000 for licenses, training, and setup.


Phase 2: Expansion (Q3-Q4 2025) Deploy Copilot across all 21 branches, integrating with our systems.

Use Power BI to monitor performance and refine use cases.


Phase 3: Innovation (2026) Explore advanced features, like predictive lending analytics.

Market ourselves as a tech-savvy community bank.


Budget: The $150,000 pilot investment will yield returns through efficiency gains within a year. Deloitte notes declining AI adoption costs, making this timely (Deloitte, 2024).


Why This Matters: Tangible Benefits

Customer Loyalty: Enhanced service drives retention. AI could triple engagement (WiFiTalents, 2024).

Cost Efficiency: Automation slashes operational expenses.

Market Leadership: Early adoption sets us apart as 91% of consumers prioritize digital tools (Latinia, 2024).

Community Good: Savings can fund local initiatives, echoing Northview Bank’s model (Northview Bank, 2024).


Addressing Concerns

Security: Copilot uses Microsoft 365’s robust protections, like Azure Active Directory (EY, 2024).

Staff Impact: It enhances roles, not replaces them, with training to ease adoption (Harvard Business Review, 2024).

Risk: A phased approach mitigates pitfalls—85% of AI projects fail without planning (American Banker, 2024).


Call to Action: Let’s Lead the Way

I urge the board to approve the $150,000 pilot and establish a task force from IT, operations, and customer service to oversee it. Copilot isn’t just a tool—it’s our path to blending tradition with innovation, ensuring Security Bank & Trust thrives for another 90 years. Let’s take this step together.

This essay delivers a compelling, Bezos-style narrative for adopting Microsoft Copilot, tailored to Security Bank & Trust Company’s needs and strengths. It’s ready to persuade the board—let me know if you’d like adjustments!"



So often, we attend conferences and leave with so much to explore and adopt that it is overwhelming, so we get stuck in place, not knowing where to start. I thought Andy's Grok-powered staff memo on adopting Copilot for the benefit of their customers, employees, and bank was a practical example of what readers could do at their bank.

Thank you for sharing Andy!


~ Jeff


Thursday, February 01, 2024

How Did Banks Fare During Fed Tightening?

Now that the debate is turning from Fed tightening to when the Fed will start dropping rates, we took a look at how financial institutions fared during the tightening cycle, using the quarter ended December 31, 2021 as the base period. The Fed began tightening at its March 17, 2022 meeting with a 25 basis points increase in the Fed Funds Rate and ended July 26, 2023.

Before providing observations, here are some relevant ratios that I reviewed for all U.S. banks and savings banks (not S&Ls), amounting to over 4,000 institutions, and divided them up into asset size cohorts. 









Deposit declines, much talked about in the media and banking circles, was limited to those financial institutions over $50 billion in total assets. All other asset cohorts grew deposits during the Fed's tightening.

If you look at the liquidity ratios during 4Q21, you may note that no matter the asset size, financial institutions were flush with liquidity, mostly as a result of government stimulus. If the government prints trillions of dollars, it is bound to end up in bank accounts. This is when only the most farsighted bankers were executing a funding strategy. We just didn't need the funding. Seems bizarre typing that last sentence.

The liquidity ratio calculation: (Cash & Due + Securities + Fed Funds Sold & Repos - Pledged Securities) / Total Liabilities

And look how the liquidity ratios tumbled. This data is from Call Reports. And for 1Q23, that would be period end March 31, 2023, post SVB and Signature failures. Every asset size cohort declined from 4Q22 to 1Q23, and from 1Q23 to 2Q23. Aside from the trend though, financial institutions maintained manageable liquidity ratios. The under $1B and over $50B entered the tightening cycle with 35% liquidity ratios. They ended it in the low 20's. Still strongly liquid. The challenge was that the dramatic increase in interest rates decreased the value of securities, and bankers therefore didn't want to sell them and turn a hypothetical loss into an actual one.

They were what I termed "psychologically illiquid." And today you see that playing out as fourth quarter earnings come out and many banks are taking losses in their securities portfolio to bolster liquidity and pay down high-cost borrowings.

The last increase in Fed Funds came at the beginning of the third quarter 2023 with a 25 basis points increase. During the quarter, the financial institutions over $50B experienced a 24 bps cost of funds increase. The $10B-$50B cohort experienced a 37 bps increase. I anticipate when we run this for fourth quarter all cohorts will increase in cost of funds, but at a slower pace as the gap narrows between actual Fed Funds and bank deposits. The Fed Funds is close to what a depositor could get in a money market mutual fund or short-term treasury. 

Net interest margins increased for every asset sized cohort between 4Q21 and 3Q23, except for the anomalous $1B-$5B group. This might surprise readers. But those sizable liquidity ratios in 4Q21 were as a result of ballooned investment portfolios earning under 2%. The prescient bankers had them in 1.5% short-term securities. Others reached to squeeze more margin and this move proved costly. 

The highest NIM cohort at 3Q23 was $5B-$10B who, coincidentally, had the lowest liquidity ratio at 4Q21. In other words, they didn't have to extend their investment portfolio to squeeze out 25-50 bps more because they had a relatively larger loan book. Those financial institutions cost of funds increased more than those smaller than them, but less than those larger than them. So their battle to maintain funding impacted them similarly to all others even though they were technically less liquid. 

Perhaps because they were not psychologically illiquid. 

Bankers often ask what size I think they should be to generate efficient profitability. My answer is that it is different by geography, strategy, and management teams. In the Midwest, where NIMs tend to be larger and costly infrastructures smaller, a bank can be smaller and efficiently profitable. Look at some of their profit numbers there. In the Northeast, where competition is significant and NIMs are smaller and expenses are greater, you have to be larger.

In terms of asset sizes throughout the country, you see Efficiency Ratios declining as asset sizes increase. In terms of the Expense Ratios (non-interest exp./AA), the $5B-$10B cohort is best. This may be the last sized cohort that has an over 80% reliance on net interest income for revenue. As you get larger, there are more significant fee-based contributions which typically add expense to this ratio but do not add assets, driving Expense Ratios up.   

We did measure top quartile for each of the above ratios and in terms of Expense Ratios, nearly every size category hovered at or below 2% for top quartile performers. If bankers consider their money no different than the bank down the street and can't convince customers that they should pay higher (or accept lower in terms of deposits) for service, convenience, local decision making, speed, relationships, reliability (think PPP) and deposit dollars being invested in their communities, then sub 2% Expense Ratios will likely be the new norm. And size plays an important role in driving down that number.

Size also plays a role in trading multiples, as I wrote about in 2018 (link: Jeff For Banks: The Real Reason for Bank Scale: Trading Multiples (jeff4banks.com)).




Back then, price-to-tangible book multiples were nearly equal for $5B-$10B banks and the largest banks. Not today. And the highest p/e multiples at this January 9th cut were in the $10B-$50B cut. Bank valuations are wonky at this writing and it is difficult to make any conclusions. But if you have enough trading volume to allow investors to get in and out without moving the market, you would be at an advantage from those that have little liquidity. Individual investors continue to yield ground to institutional investors and those funds need to be able to exit. And if sale is the only way they can exit, then consolidation is sure to pick up.

Those are my observations. I would enjoy hearing yours.


~ Jeff



Tuesday, November 28, 2023

Describe the Future of Banking in Buzzwords

I asked Google Bard, a large language model tool, the following: "Describe the future of banking in the United States in buzzwords." Here is what it came up with...


Sure, here is a description of the future of banking in the United States in buzzwords:

  • Hyperpersonalization: Banking services will be tailored to the individual needs and preferences of each customer, using data analytics and artificial intelligence.

  • Embedded finance: Banking services will be integrated into everyday activities, such as shopping, paying bills, and managing finances.

  • Decentralized finance (DeFi): DeFi technologies, such as blockchain and cryptocurrencies, will disrupt traditional banking models and create new opportunities for financial inclusion.

  • Open banking: Open banking APIs will allow third-party providers to access and share customer financial data with their consent, enabling new and innovative banking products and services.

  • Banking as a service (BaaS): Banks will provide their core banking infrastructure and services to other companies, such as retailers and telecommunications providers, to expand their reach and offer new products and services.

  • Voice banking: Voice assistants will become a primary way for customers to interact with their banks, providing convenient and hands-free access to banking services.

  • Data-driven decision-making: Banks will use data analytics to make better decisions about product development, marketing, and risk management.

  • Artificial intelligence (AI) and machine learning (ML): AI and ML will be used to automate tasks, improve customer service, and detect fraud.

  • Cybersecurity: Banks will continue to invest in cybersecurity measures to protect customer data from cyberattacks.

These buzzwords represent some of the key trends that are shaping the future of banking in the United States. Banks that are able to adapt to these trends will be well-positioned for success in the years to come.

Should I start to worry?


~ Jeff


Monday, October 30, 2023

3 Ideas for Your Deposit Strategy

The 2022-23 Fed monetary tightening caused disruption to our depositor base. We either lost deposits to Treasuries, money market mutual funds, or disintermediated into higher cost deposits within our bank. In this video short, I suggest three ideas to improve your deposit strategy as follows:


1. Identify "dead money" in your depositor base and pro-actively deepen your relationship with them.


2. Create "companion accounts", as described by our friend Neil Stanley from The CorePoint, to lure the money we've lost back into our bank.


3. Manage the mix. Determine which accounts are "accumulation" versus "store of value."


Listen to the three-and-a-half-minute video for greater context. Or contact me at jmarsico@kafafiangroup.com or 717.468.3208. 


What are your ideas for a deposit strategy? 





Friday, July 28, 2023

Career in Banking Advice from The Pro's

I recently moderated a Risk Management Association (RMA) panel focused on managing risk in today's environment. Since the panel were seasoned bankers, the audience also wanted to hear some nuggets of wisdom about managing their careers in banking.

The question I asked: If you could give career advice to your 25 year-old self, what would it be?

The panelists were: 

Mike Allen, President of Harford Bank. A career banker with multiple financial institutions, including the long-admired Mercantile from Maryland, Mike elevated up the credit and lending vertical to his current position.

Kevin Benson, President of Rosedale Federal S&L Association. Kevin was a regulator before becoming senior lender at Rosedale, and ultimately to his current position.

Mark Semanie, Maryland Market President, Wesbanco. I first met Mark when he was CFO of a community bank, rising to COO of a different bank that was acquired by Wesbanco, giving way to his current position. Mark did not come into banking until his mid 30's.

Three great leaders, all from different backgrounds. Here is my take on how they responded to my career advice question.






Monday, June 12, 2023

Does Your Bank Matter?

My firm is debating the direction of the banking industry so we can present, discuss, and debate with our clients, particularly how they can succeed in the current and emerging environment. In the past, I have advocated for "stakeholder primacy"; if you mattered to your employees, customers, shareholders and communities you would surely have an enduring future. If an enduring future is what you aspire to.

If you mattered to your employees, your retention rate for those you want to retain will be greater than your competitors. Higher retention usually means greater employee satisfaction through employee development, engagement and empowerment, career opportunities, competitive compensation and benefits, work-life balance, and overall satisfaction with how your bank is making a difference. These higher performing employees reduce process friction and customer pain points, delivering a superior customer experience.

If you matter to customers, you would understand their individual needs and deliver banking services to them without them having to think about it or worry about it. If they have an issue, they know who to call and that person is empowered to solve it for them without being bounced around. They are comfortable that their bank and banker will balance the needs of the customer with the needs of the bank and its other constituencies. They feel good banking with you because you serve some higher purpose in your community. They won't dump you for small rate variation or loan terms. They are your greatest promoters, reducing new customer acquisition time and resources.

If you matter to your community(s), you would be missed if your bank was not there. If you are dedicated to elevating the financial wellbeing of your customers, for example, then their net worth and overall financial happiness will improve over the long term. You help elevate those in need to a sustainable level. You lift low-to-mod income households to middle class households, and so on. You are committed to the financial literacy of all that bank with you. Yes, without your bank, there would be a hole in your community. 

Better employees that stay with you to serve your higher purpose in your community are delivering a superior customer experience to customers that are comfortable paying you for the service you deliver and the value you bring to them and the community. This delivers superior financial performance to shareholders. I've discussed how to calculate earning your right to remain independent in a prior post, and banks should do this regularly to ensure they are holding themselves accountable to deliver to shareholders.

But the brass ring is to matter not just to shareholders. But to matter to all of your stakeholders.

Below is a list of the largest of the 223 bank merger deals that happened in 2013. Ten years ago. Do stakeholders miss these banks? When you build your strategy, build one where you will be missed if you were gone. It's a great legacy.


~ Jeff










































Friday, June 02, 2023

Predicting the Next Banking Crisis Is a Fool’s Game. Not Learning From the Last One: Equally Foolish

 //Jeff Marsico remarks to the 2023 New Jersey Bankers' Association Annual Convention: May 19, 2023//


Four decades ago, the prolonged savings-and-loan crisis devastated the industry. Between 1980 and 1995, more than 2,900 banks and thrifts with collective assets of more than $2.2 trillion failed. More recently and by comparison, the mortgage meltdown and subsequent global financial crisis took down more than 500 banks between 2007 and 2014, with total assets of nearly $959 billion.

Outside of those two crisis periods, American banking failures have generally been uncommon, at least since the end of the Great Depression. Between 1941 and 1979, an average of 5.3 banks failed a year. There was an average of 4.3 bank failures per year between 1996 and 2006, and 3.6 between 2015 and 2022. Before SVB, Signature, and First Republic, in fact, it had been over two years since the last bank failure.

Because our industry has been fairly stable except for a few extraordinary periods, doesn’t mean we can’t learn from tough times as both crises had long germination times and were predicated on factors that were both known and observable. 

The recession of 1990 was caused, in part, to the decade-long S&L crisis. The crisis stemmed from a variety of factors, but none contributed to the meltdown more than inflation and the attendant interest rate increase. The early 1980s was a difficult time for the United States, as consumers faced rising prices, high unemployment, and the effects of a supply shock—an oil embargo—which caused energy prices to skyrocket. The result was stagflation, a toxic environment of rising prices and declining growth, sinking the economy into recession.

To fight inflation, the Fed raised rates aggressively (familiar?). And S&L’s had long-term, lower yielding mortgages funded by shorter term deposits. The old borrow short, lend long strategy. Struggling to raise asset yields, S&L’s turned to commercial real estate, junk bonds, even art to combat rising deposit costs. 

I want to read to you the FDIC’s conclusion from their An Examination of the Banking Crisis of the 1980’s and Early 1990’s. This will be fun.


“The regulatory lessons of the S&L disaster are many. First and foremost is the need for strong and effective supervision of insured depository institutions, particularly if they are given new or expanded powers or are experiencing rapid growth. Second, this can be accomplished only if the industry does not have too much influence over its regulators and if the regulators have the ability to hire, train, and retain qualified staff. In this regard, the bank regulatory agencies need to remain politically independent. Third, the regulators need adequate financial resources. Although the Federal Home Loan Bank System was too close to the industry it regulated during the early years of the crisis and its policies greatly contributed to the problem, the Bank Board had been given far too few resources to supervise effectively an industry that was allowed vast new powers. Fourth, the S&L crisis highlights the importance of promptly closing insolvent, insured financial institutions in order to minimize potential losses to the deposit insurance fund and to ensure a more efficient financial marketplace. Finally, resolution of failing financial institutions requires that the deposit insurance fund be strongly capitalized with real reserves, not just federal guarantee.”


My lesson learned to the regulators, read your past lessons learned. To you, manage your interest rate risk. Before becoming desperate and trading interest rate risk for credit risk. This crisis hatched the more sophisticated ALCO tools we have today. Currently, not many (if any) financial institutions have experienced negative spread as they did in the early 80’s. Yet.


The dot-com bubble recession began in March 2001 and lasted only 8 months. High-tech employment fell from 12.1 percent of all jobs in 2001 to 11.3 percent in 2004, a decline of 1.1 million jobs, as the high-tech sector was harder hit by the bursting of the bubble and its aftermath than other sectors of the economy. By comparison, non-high-tech industries lost 689,000 jobs between 2001 and 2002 but recovered the lost jobs by 2004.

What caused a dot-com bubble? In the late 90s, low interest rates made speculative equity investments more attractive than bonds, and at the same time, innovative internet companies grew in popularity among retail investors, professional traders, venture capitalists, and the like (familiar?). When the Taxpayer Relief Act of 1997 passed, the top capital gains tax rate was lowered, providing yet another incentive for equity speculators to pour money into the fledgling internet industry. The Y2K scare also had companies pouring money into tech firms.

Between 1995 and its peak in March 2000, the Nasdaq Composite stock market index rose 800%, only to fall 740% from its peak by October 2002, giving up all its gains during the bubble. Lesson learned, meteoric rises are often accompanied by gravitational falls. And it is so difficult to be the odd-one out at the cocktail party full of those that participated in the ascent… during the ascent. Taking your own punch bowl away when the party is getting good takes fortitude.


The Great Recession, in contrast to the relatively short dot-com bubble recession, officially lasted from December 2007 to June 2009, the longest recession since the Great Depression. What caused it? Economists cite as the main culprit the collapse of the subprime mortgage market — defaults on high-risk housing loans — which led to a credit crunch in the global banking system and a precipitous drop in bank lending. Who would’ve thought lending $1 million to a San Francisco cab driver to buy a house at 100% loan to value would go bad?

And quite frankly, I did not know there were so many tranches to mortgage-backed securities. Although community banks did not lend to sub-prime borrowers in any meaningful way, did we participate? In many respects, community banks were caught in the cross-fire through the purchase of those mbs instruments – and subsequent trial through public sentiment. We took a serious reputational hit. 

According to the FDIC, the causes of the 2008-09 financial crisis lay partly in the housing boom and bust of the mid-2000s; partly in the degree to which the U.S. and global financial systems had become highly concentrated, interconnected, and opaque; and partly in the innovative products and mechanisms that combined to link homebuyers in the United States with financial firms and investors across the world. Capiche? (credit default swaps anyone?).

In 1991 FDICIA was passed into law. It had a provision that prohibited assistance to failing banks if FDIC funds would be used to protect uninsured depositors and other creditors (hmm, think about that in light of recent events)—but the act also contained a provision allowing an exception to the prohibition when the failure of an institution would pose a systemic risk.

In 2008, by relying on the provision that allowed a systemic risk exception, the FDIC took two actions that maintained financial institutions’ access to funding: the FDIC guaranteed bank debt and, for certain types of transaction accounts, provided an unlimited deposit insurance guarantee. In addition, the FDIC and the other federal regulators used the systemic risk exception to extend extraordinary support to some of the largest financial institutions in the country in order to prevent their disorderly failure, setting precedent for what we now know as Too Big to Fail (TBTF), or Systemically Important Financial Institutions (SIFI).

Although community banks did not play a significant role in subprime lending, the runup and subsequent decline in real estate values had a profound impact on their safety and soundness. Most of the more than 500 financial institutions that failed were community banks. When your construction loan is greater than what a builder can reasonably recover, when your home or commercial mortgage is larger than its value, you’re going to have bad loans. We knew there was tremendous hubris in the subprime market. We thought since we were only tangential players, we were insulated. What we found out is the interconnectedness of real estate values and the contagion that it can cause. 

Remember K Bank in Maryland? In 2006, the then $686 million in asset bank made $8.8 million, or 1.38% on assets and 16.38% on equity. They were killing it in construction and development loans. At industry events they had that wry grin saying, “yeah, we perform better than you.” After losses of $24 and $23 million, respectively in 2008 and 09, the regulators in 2010 said enough is enough. M&T assumed their $411 million of loans and securities with a $289 million FDIC loss-share agreement. Let those numbers sink in a bit. It didn’t take long for the profit GOAT to become, well, an actual pig. Lesson learned, beware of how a runup in asset prices might impact your assets and diversify accordingly


After the Great Recession, we had over 10 years of economic expansion, albeit anemic economic expansion. Economists were rubbing their crystal balls trying to accurately predict when the next recession would begin so that they could seal their celebrity on CNBC. But it never came. Instead, Covid came.


So many extraordinary things happened during Covid that I’m not certain if they will ever repeat themselves in our lifetimes. Most lessons were for bureaucrats. I think we have enough experience to know bureaucrats don’t learn well. They learn short, forget long. 

A substantial yet brief recession ensued. Followed by extraordinary government support that came in multiple trillion dollar plus fiscal stimulus packages so competing administrations could outdo one another on government assistance funded by ridiculous sums of debt, largely purchased by the Fed. Money supply expanded wildly. This amount of stimulus shielded our loan books from experiencing any material losses.  

And what happens when the government prints money? Inflation. I think I learned that in economics 101 or reading anything written by Milton Friedman. Perhaps bureaucrats would benefit from a brief stroll through an econ book. Not written by Paul Krugman.

Recall that the S&L crisis was caused, in part, by inflation and the subsequent rapid rise in interest rates orchestrated by the Fed. Well, this time, the Fed raised rates faster because they misdiagnosed inflation as transient. Or, the cynic might read it as, our Chairman is up for renomination and we won’t raise rates until he owns the gavel.  


The Fed Funds rate was zero in December 2021. It didn’t take a rocket scientist to predict rates would go up. And we positioned our balance sheets accordingly. And in December 2021 our liquidity positions were so strong we didn’t know what to do with the money. Good times.

Some of us took our liquidity and bought longer-term bonds – at historically high prices - to try and increase yield. Most banks consider their securities portfolio as first and foremost for liquidity. When you elevate yield over liquidity, bad things can happen. Don’t get me wrong, giving up yield for liquidity could also be bad. But there are different degrees of bad. But, no worries, right, AOCI was excluded in regulatory capital ratio calculations, and we could hide some of that interest rate risk in HTM securities. 

Then we realized we needed a special exemption from our FHLB’s regulator to borrow money from our FHLB if our GAAP equity or tangible equity was below zero. I remember being at a Bank CEO Network event in Denver when CEO’s learned of this knowledge nugget. Some seemed panicked. 

But we still had plenty of liquidity, right? Rates were rising fast, but we weren’t raising our deposit rates accordingly. Our deposit betas were phenomenally low. We thought our customers would stay with our bank, no matter what.  We bragged about it in our earnings releases.

Then depositors woke up. First municipalities and larger commercial customers, and more sophisticated retail depositors. Even I started to wake up. I don’t get angry at my bank that often, but when I found out I was earning .01 percent on my money market account when the Fed Funds rate rose to five, I was angry. My bank was taking advantage of me because I didn’t babysit my money. They will not be my bank for long.  I – like many – will use technology to move my money but keep my account open – costing the bank money.  

But what of SVB, Signature, and First Republic? Three different banks and business models. All were enviable in some sort of way. All suffered extraordinary runs on their bank due to large unrealized losses on both HTM and AFS securities, peculiarities in the p/e world, uninsured deposits, crypto, and old school panic via new school technologies and social media. 

For community banks, it’s not as much about the uninsured deposits or even the AOCI. We were concerned about the panic. The extraordinary measures taken by our government and us in employee and depositor communications, makes panic less likely.

Our pressure on deposits was because we let the difference between what we paid depositors and what they could earn in alternatives become too large. And we should’ve been able to predict this – but we did not want to be honest and thought our customers were all ours. At the end of tightening cycles, deposit betas have risen like hockey sticks. And given the transparency of deposit pricing and the ease of moving money from our bank to alternatives, why did we think it would be different?


Our lesson learned in this most recent crisis, in my opinion: don’t let market rates get too far ahead of what you pay depositors, unless you think it’s worth those two or three quarters of superior cost of funds to aggravate your depositors and force them to seek alternatives and lose trust in you. Be extremely cautious elevating yield over liquidity in your securities portfolio… I would’ve liked to have been a fly on the wall at SVB when they decided to deploy their extraordinary liquidity position in long-term (and relatively low yielding) bonds without hedge. Revise our contingency funding plans to ensure that the liquidity will be available if 400 of our banking friends are waiting in line at the same time and at the same window. And ensure our business continuity plans or crisis management plans includes a communication plan to employees and customers to restore confidence in our bank even when confidence in banking has been shaken.

So, to summarize my lessons learned from every crisis in the last 35 years:


- Manage your interest rate risk;

- Meteoric rises are often accompanied by gravitational falls. Recognize the rise;

- Beware of how a runup in asset prices might impact your assets and diversify accordingly;

- Don’t let market rates get too far ahead of what you pay depositors;

- Be extremely cautious elevating yield over liquidity in your securities portfolio;

- Revise our contingency funding plans to ensure that the liquidity will be available if there is a run on your liquidity resources; 

- Ensure our business continuity plans or crisis management plans includes a communication plan to employees and customers to restore confidence in our bank.


So what of the next crisis? Will it be non-residential real estate? We’ve had pretty frothy real estate runups – in terms of rental rates and insurance expenses despite increasing vacancy rates. Will it be commercial office space as the pandemic chased workers out of office buildings only to have them slowly return, if they return at all? Will it be retail commercial real estate, as the pandemic accelerated our preference for online shopping making zombie mall owners desperately looking for alternatives? Spread of the Ukraine war? 

So many questions that we at The Kafafian Group toyed with the idea of having a fun conference to debate emerging risks to banking called “Predictapalooza” where we would have industry pro’s stand up and make some “what if’s” to help us shape our risk management practices. Outside the box what if’s, such as what are the chances and how should we prepare for, I don’t know, a worldwide pandemic?


I don’t know what the next crisis will be. And I’m skeptical about those that say they know.


What I do know is that almost everyone in this room has been through every crisis I discussed. They were all different. They all forced us to learn from them and make adjustments on how we managed our balance sheet and our banks. And they’ve all made us better bankers and more capable to handle what “crisis” comes next.


We learn and we move on. It’s all we can do.


Sunday, May 21, 2023

Bankers: Please End This Practice. Or It Will End You.

I recently spoke at a banking conference where I challenged bankers to end the practice of relying on sleepy depositors that don't demand top rate. You know, the practice of allowing bankers to raise deposit rates only if the customer calls and complains.

When I challenged bankers that they can't claim to be trusted advisors to their customers if they engage in this practice, I got push back. Push back because most bankers in the room likely practiced it. I heard, "what would you like us to do?" or "where were you with this advice in 2017 or 2018?"

To the second question, my response was "it's in my book." And it is. Chapter 10: The Hot Rate Stalemate, where I wrote "paying 1/3 the market rate on a customer's savings, and then bragging about it in your investor presentations, can't be a way to strengthen relationships and increase the amount of business you do with them." 

But that book, Squared Away: How Can Bankers Succeed as Economic First Responders was written in 2021. And it was hardly a best seller. Actually, it did rise to #1 in Banks and Banking on Amazon for one week. Aside from that, not many people have it on their bookshelf. Aside from my family. Well, at least they say they'll read it... someday.

However, the reference in the book was to a blog post written in 2018, titled Hot Rates, Swipe Left. Also in 2018, in a blog post titled A Time of Reckoning for Your Bank's Core Deposits, I wrote "a business model based on the sleepiness of your depositors is unsustainable." I encourage you to read both posts if wondering question number two, what would you like us to do?

What this tells me is not that I haven't been in front of this issue, but that nobody reads what I write or hears me when I speak. Or that the practice is so ingrained in bankers that we need to pass the generational torch to put a silver stake in it.

If you continue to read this article, you must be interested in breaking from the time-honored tradition of screwing your customers that don't pay attention to the rate you are paying them. Maybe "screwing your customers" is harsh. But what would you call paying depositors significantly below the market because they are not paying attention to what you are doing? Sometimes, the truth hurts. But doesn't make it an untruth.


What To Do

But there are practical considerations. Say you have $500 million in a money market product. Let's call it product 360, as representative for a product code on your core system. If you abandon the practice of making rate adjustments only for those that realize you are paying them materially under market rates and call you to complain, you would reprice $500 million in deposits! Disaster, right?

Let's take my bank, who I would normally leave anonymous but since I'm only attributing fact, I'll talk frankly. Truist was paying me .01% on my money market. When I finally woke up and realized it, Fed Funds was five percent. When I called, they said they would raise it to 3.5%. When I told the branch banker that I didn't appreciate being taken advantage of because I wasn't babysitting my money she said, "sorry." Good thing they inserted the "i" in their name as a hedge.

But if a bank increased product 360 by 349 basis points to $500 million in balances, this would add $17.5 million of annual interest expense. Even if this hypothetical bank could increase their new production loan yields by 349 basis points, it would not keep up with the $17.5 million because yield on loans would increase slowly. 

That money market account was only one of many deposit accounts I have at the bank. The others, including my checking account, I was not too price sensitive. One was for storing money for future home renovations, another saving for a future automobile, a third was a wash account for business traveling expenses. 

If when opening accounts, the bank learned the purpose of the account, and classified accordingly, they would be able to hold steady on pricing, at least not increase rates to market for those accounts I considered "store of value" accounts. These accounts are meant for accessibility, safety, and frictionless transaction processing. Maybe their product codes would be 320 and 330. So as rates rise, pricing committees know they don't have to keep pace with the market. Maybe their names would be Fort Knox Savings, where your deposits are insured up to the FDIC limit and beyond because of reciprocal deposit features, and is easily accessible via mobile, online, and your local branch.

But for those I want to keep pace with the market, you would reprice without having me check the rate you are paying me, recognizing it is below market, and having me call to complain. I'm not saying you have to keep pace with the market. I do get FDIC insurance, and the benefit of the branch and possibly a person to call on the phone. That's worth something.

Your brand should also be worth something. So often in strategy sessions I hear that a bank's brand is a strength. And sometimes this assertion is because of third party customer and non-customer surveys. But most times it's a feeling. It should be more than that. I wrote about this in 2019 in a post titled, Bank Brand Value: Calculated!

For this tightening cycle, it is probably too late to change your deposit pricing strategy. The fault in the strategy can be easily diagnosed by the hockey stick increase in your cost of funds. In recent remarks to a group of bankers, I said "our lesson learned in this most recent crisis, in my opinion: don't let market rates get too far ahead of what you pay depositors, unless you think it's worth those two or three quarters of superior cost of funds to aggravate your depositors and force them to seek alternatives and lose trust in you."

But the solution requires you to segregate depositors interested in "store of value" or "accumulation" accounts. Something we have some work to do in order to successfully execute on.

What is your deposit strategy?


~ Jeff


Thursday, April 27, 2023

Bankers: What Problem Are You Trying to Solve?

Finovate Spring 2023 is coming up in late May and the social medial buildup is palpable. Industry pundits in the know about everything financial technology and financial technology firms will soon be clinking martini glasses saluting each other and telling stories about their profitability and number of bank installs they have under their belt. 

I was actually joking about the last two things.

I will occasionally look at past Finovate "Best of Show" winners. It is a veritable "who" of financial technology firms. Not a typo. I never heard of most of them and know of no bank that implemented most of the winning solutions.

Truth be told, though, Finovate is a good forum to learn about what is out there, and what firms rise to the top as Best of Show because of the niftiness of their solution. There are enough financial technology solutions that fall under the "nifty" category to make a banker's head spin. So who do you follow up with once you decamp from Finovate Spring?

"What Problem Are You Trying to Solve?"

Forget about solutions or the universe of what is out there. Prior to fintech becoming a buzzword, bankers have been solving problems. Problems regarding regulation, risk, operations, and customer needs. Fintech is not something new, as I frequently cite when telling people I produced microfiche in the basement of my first bank. In 1985.

One of the speakers at Finovate Spring is Charles Potts, Chief Innovation Officer at ICBA. I recently teamed up with Charles at a New York bank's strategic planning retreat. During his presentation, he was asked a question about the sheer number of solutions out there. His answer: "what problem are you trying to solve?"

Sometimes when I hear financial technology promoters, it seems like this question escapes them. As if having a cool solution out there is enough for a banker to give it a look. Do fintechers stock the checkout aisle of the supermarket? Skip the Skittles. Bankers have better things to do. 

I am obviously cautioning bankers against this vendor centric approach. Just because it's cool, out there, and a fintecher is telling you that you are a dinosaur if you don't get innovating doesn't make it a good strategy for your bank.

How would a customer centric, or, gasp, a strategy centric approach work?

Strategy. Yes, let's start with strategy. We often hear lofty aspirational goals in vision statements that sit atop a bank's strategy. One such goal goes something like this: "We improve the financial well-being of our customers."

When asking the banker how, the lofty vision starts to crumble and you get some anecdote about when they sent a banker to the local high school to teach kids to balance check books. 

The Problem: How to improve the financial well being of our customers? Now we have a problem in search of a solution. And perhaps this banker might recall Array, a Finovate Fall 2021 Best of Show winner that helps people improve their credit scores, protect their identity, and inform the financial institution about making the right offers to customers to improve their financial well-being.  In this regard, the financial institution can measure how they are doing in improving the financial well-being of their customers by how much they improved their customers' credit scores.

Many bankers have a similar vision for their bank. When I ask if they have a personal financial management solution with their online banking tool, many say yes. Ok, is it standard to set up customers when they open accounts, or are your branch people calling existing customers and making appointments for them to set it up, either virtually or in-branch?

Well, no. And by the way, our branch people don't even know we offer it and if they did they certainly wouldn't know how to set customers up on it. They don't use it themselves.

Wouldn't it be nice if you made it standard practice to do so, and measure the trend in average net worth of all customers that use it? So you can say, ya know, "We improve the financial well-being of our customers."

That is how you take a problem (tracking the financial well-being of our customers) and search for a solution. Instead of finding a cool solution at Finovate and looking for a problem for it to solve.


~ Jeff


By the way the highlight of that bank strategy retreat in which Charles and I spoke was Brooklyn Brewery afterwards!






Tuesday, December 27, 2022

Finovate Best of Show 5 Years Later

Among bankers, there is anxiety. Anxiety from outsiders promoting newfangled technologies that must be adapted in order for their bank to be relevant. Anxiety from insiders chiding them to innovate because this customer or that customer asked about some piece of technology their other bank has. Anxiety from conferences that feature young speakers touting shiny objects.

Anxiety

There is little benefit to anxiety if it doesn't result in action. And knowing where and when to act is critical in a changing industry like ours. The more we create and later hone the formula for making strategic decisions that result in positive action, the less anxious we will be.

For example, if you empower employees to present innovation ideas to your executive team or a committee, do so in a systematic way. Have the employee build a business case. A business case that you would have created the template and provided instructions on how the employee should proceed in getting their innovation idea considered and possibly adopted. Not a process so cumbersome it inhibits adoption of great ideas. But cumbersome enough to provide the needed filters to not chase shiny objects. Such as...

1) Must we do it (as in CECL)? 2) Is it consistent with strategy (as in demanded by high lifetime value (LTV) customers)? 3) Will it make us more efficient in how we run the bank (lower expense and/ or efficiency ratio)? 4) Will it improve the customer experience (and extend customer longevity, shorten sales cycles, improve pricing power)? 5) What is the cost? And, as you will note from the rest of this article, 6) Longevity of solution(s) provider.

Only then would you move to the solutions to solve the problem or innovate. But what solutions? Does it depend on the last conference attended by an employee? How much longevity does the solutions provider have?

This is increasingly on the minds of bankers. Many solutions providers in the fintech space are very young, don't have many installations, and have yet to turn a profit. Does it mean they are not viable alternatives to your bank? Not necessarily. But bankers want to ensure if they partner with a solutions provider, they will be viable into the future. And ideally would not have sold to a big three core processor that increases core dependency.

That is why I occasionally look at Finovate best of show companies. To see where they are now because they were much ballyhooed by a top trade show in the country for fintech solutions. It should be instructive to bankers that evaluate solutions and implement a disciplined innovation culture, without creating such roadblocks that slow bankers down into becoming the bank they need to be for long-term relevance.


Finovate Best of Show: Fall 2017

Five years ago, these were rated the best. I include the description from Finovate five years ago, and where they are today.


Envestnet

2017 Finovate Description: Envestnet was recognized for its Financial Health Check that leverages account and transaction-level data to measure and score overall financial health across multiple dimensions including spending, savings, borrowing, and planning.

Today: Envestnet continues to transform the way financial advice and insight are delivered by powering financial advisors and service providers with technology solutions that work toward expanding a holistic financial wellness ecosystem. It has over 108,000 advisors working for more than 6,000 companies including 18 of the 20 largest banks. Although reporting positive EBITDA in the four years and year-to-date (9/30/22) since being named best of show, it has reported net losses in two of the four full years and year to date. 


Finn.ai

2017 Finovate Description: Finn.ai was chosen for its Virtual Banking Assistant, powered by artificial intelligence and available via channels ranging from Facebook Messenger to Amazon Alexa. It makes everyday banking simple and easy for customers.

Today: Finn AI was purchased by Glia in June 2022 where it remains a leading AI-powered virtual assistant platform for banks and credit unions, partnering with major FIs including ATB Financial, BECU, United Federal Credit Union, EQ Bank, Civista Bank and Truist Momentum.


Jiffee

2017 Finovate Description: Jiffee won best of show for its tap & pay mobile technology that turns any device into a payment terminal, enabling for consumers to pay anywhere and everywhere without relying on plastic credit and debit cards. 

Today: Jiffee is a white-label mobile payment and authorization platform that securely confirms the identities of both parties on either side of a transaction. Jiffee is owned by Neontri, formerly Braintri, a private fintech based in Warsaw, Poland that entered the U.S. market in 2019. There were no financials available and no list of U.S. users on their website.


Sensibill

2017 Finovate Description: Sensibill was selected for its +Pulse solution that helps spot revenue opportunities from on- and off-card purchase data, providing targeted prospect list for personalized, in-app campaigns. 

Today: Canada-based Sensibill is a customer data platform designed specifically for the financial services industry with an AI-powered, ethically sourced first party data with real-time actionable insights that help FIs drive personalization at scale. They claim over 60 million users across over 150 FIs in North America and the U.K. In October 2022, Sensibill was acquired by fintech aggregator Q2.


SpyCloud

2017 Finovate Description: SpyCloud was selected for its monitoring and alert service that helps organizations better understand their employee and customer digital footprints by giving them visibility into their exposed credentials actively being traded in the underground.

Today: Spycloud's products leverage a proprietary engine that collects, curates, enriches and analyzes data from the criminal underground, driving action so enterprises can proactively prevent account takeover and ransomware. Its customers include half of the ten largest global enterprises, mid-size companies, and government agencies around the world from its Austin, Texas headquarters. It has been funded with four rounds for over $58 million, the latest raise occurring in 2020. 


Sustainably

2017 Finovate Description: Chosen for its social good platform for consumers and businesses that turns the spare change from shopping into micro-donations to philanthropic causes. 

Today: As best I can tell, Sustainably, a U.K. based 2016 startup that helped businesses and consumers earmark spare change from purchases to their charity of choice, shut down this year. Although this fintech did not make it, the idea could advance an FIs higher purpose by helping their customers fulfill their higher purpose.


Voleo

2017 Finovate Description: Voleo was selected for its social trading app that makes it easy for people to invest together, saving time and money, while simultaneously leveraging the collective wisdom of networked investors to pursue market-beating returns.

Today: According to its website FAQ, effective June 2020, Voleo USA, Inc. closed its US brokerage. Although they claimed their user base swelled dramatically, Covid-19 had cut off traditional funding sources and since they were not yet profitable, their parent company indicated it was unable to continue to support the operating losses.  



Of the seven Finovate Fall 2017 Best of Show, three continue to operate independently. Two were acquired, and two shuttered. This exemplifies the anxiety bankers experience when selecting partners. There is vendor risk that the solution might not make it, as is usual when partnering with relatively new firms/ solutions. Take solace that your partner selling to a larger technology firm is usually a good thing, perpetuating the solution and its evolution.

However, there is risk. And bankers must assess the risk when selecting a solution partner. But only after going through the disciplined process outlined at the beginning of this article so you have a better chance of avoiding shiny objects.


~ Jeff



Friday, August 26, 2022

Anchors in Banking: Three Things to Do About Them

I suppose when I use the term anchor, of the 11 definitions offered by Merriam-Webster, "something that serves to hold an object firmly" is the closest to my meaning. And not in a good way.

In this Jeff For Banks video blog, listen to my thoughts on anchors at your institution. And what to do about them. Because we need to move forward. Which is difficult to do if you have anchors.


~ Jeff




Tuesday, July 05, 2022

How Can Banks Thrive in the Next Five Years?

I was invited to speak at a bank client's annual meeting of shareholders on what I think a bank needs to do to thrive. Although I speak extemporaneously, I thought it best if I wrote my remarks beforehand and use it as a guide. Below is what I wrote and largely what I delivered, edited for easier reading.


My Remarks to Bank Client's Annual Meeting of Shareholders

"I want to thank [Chairman] and the Board, [CEO] and the management team for asking me to come out and remark on where I think the banking industry is going over the next five years. Now, normally, one would think they would be concerned about what I might say to their shareholders. But, since I AM a shareholder, and I've know the team for a long time, they put no limitations on me. Probably a mistake.'


'If you put together a word cloud on the history of banking from post Great Depression to the birth of the Internet (thank you, Vice President Gore), you probably would be hard-pressed to find the word "change." Indeed, since the banking laws that were spawned from the Great Depression, banking has been stable, reliable, and boring. I know, my first job in banking in 1985 at Northeastern Bank of Pennsylvania was making microfiche. I could barely stay awake during my shift.'

'Since Vice President Gore invented the Internet, things have been all catawampus. And it wasn't just the tech explosion. Banks were permitted to branch wherever they wanted. There was deregulation as to products and pricing. The money market mutual fund became a formidable competitor to the bank account. And products started migrating online. First Internet Bank in Indiana was founded in 1998. Probably ahead of its time but it currently has $4.2 billion in total assets. Rocket Mortgage (Quicken Mortgage at first) came into being in the late 1990's. In Pennsylvania, Rocket has number 1 market share. Of all of the banks you will pass on your way home, find me a Rocket Mortgage office.'

'In 1990 there were over 15,000 financial institutions. Today there are less than 5,000. It's been tough being an industry consultant.'

'And the challenge will not abate in the coming years. We have been blessed by The Greatest Generation and Baby Boomers. They once held all of the keys to the banking kingdom. They are/were the business owners, demanders of capital and loans, and significant depositors. They are/were steady, and changed slowly. I'm Gen X, the forgotten generation because we're a tad smaller than the generation above and below us. By the way, so is your CEO and much of your management team. Not your chairman. He's old.'

'Then came this bubble generation they named millennials. Initially, and maybe to this day, banks ignored them. They were weirdos. Staying indoors playing video games. Even as adults! Spending hours on their phones. Not talking. Texting! Ever call your millennial child only to get a text back asking "what?" Who are these freaks? Don't build our strategy around them.'

'This held serve because they didn't have any money. At first, the only money they had were from their Boomer and Gen X parents. There was no penalty for ignoring them. There was more of a penalty for chasing their bright shiny object financial needs.'

'Now, they're in their 30's and 40's. We can ignore them no more.' 

'There is a fintech firm, SoFi, that was born in 2011, that focuses on millennials financial needs. It started refi'ing student loans, something very few banks do. Because that is what millennials needed at the time. But SoFi focused on higher earning college majors: finance, accounting, medical, engineering. Sorry to the English majors. More recently SoFi acquired this little $170 million in total assets California bank. That transaction closed earlier this year. The bank is now over $2 billion in total assets. We can ignore millennials no more.'

'Even if you're a commercial bank, like [bank name], you can't ignore them. Firstly, commercial banks are significantly funded with retail deposits. Secondly, millennials own businesses that we want to bank.'

'So, what is demanded the next five years if we are to thrive? Here is what I think successful banks will do.'


Your Strategy To-Do List


'1. Identify your highest lifetime value (LTV) customer cohorts. Both businesses, by industry types, and retail, by retail demographic types. These customers may not be the most profitable today, like the millennials of yesterday. But over their lifetime, can deliver significant value to the bank and its stakeholders. But they must be in ample supply in your markets to support growth. No sense identifying trucking companies as high LTV customers where there are only a few in your markets. There simply isn't enough of them to drive growth. Marry your internal with external data to identify where you do well, can do well, and can make a difference. Those banks will win.'


'2. Prune and invest. It's no secret that since the Great Recession of 2008 branches have been in retreat. It was needed. We popped branches in every town for a decade. The accordion must contract. Now, some of you might be branch centric, executing your bank transactions over the teller line. But if I can give you the Cher Moonstruck slap, "Get Over It!" If that analogy doesn't work, think Will Smith on Chris Rock. If you're schlepping into the branch once per week or more, you are a dying breed. Millennials get annoyed if they have to go into a branch. And a branch, on average, cost about 1% of deposits in direct operating expenses. This is why online banks can pay higher interest rates. And oh by the way, it cost another 1% to support the operating expenses of support functions back at headquarters. Two percent is a big matzah ball out there to overcome and compete with Ally Bank. So banks, even community banks like [bank name] must take a sharp pencil to prune their branch network to compete with the higher interest rates of online banks, make investments in people and technology, and deliver to their shareholders. Because investments must be made. And those that make them have a much better shot at long-term success.'


'3. Build a positive culture with operating discipline. Millennials will be our next leaders too. And they are elevating above "just a job." They want meaning in their work. And what greater meaning can they get than at a community financial institution? For those institutions that embrace a higher purpose. Such as elevating the economic mobility of retail customers. Or increasing the housing stock to keep housing prices stable in your markets. Or funding businesses with high potential to be the next significant employer. And guess what, companies that have a higher purpose, are meaningful to all stakeholders (in banking world, shareholders, customers, employees, and communities) and tend to perform better over time. A 2014 book called Firms of Endearment identified such firms and found they outperformed the S&P 500 over 5, 10, and 15 year periods. But this requires discipline. Not wasting resources on small or overlapping branches. And finding inefficient or ineffective processes and changing or eliminating them. By reaching a certain scale to deliver top quartile profitability. Make the cost of absorbing headquarters at your business lines go down. That 1% it costs a branch to support HQ should be cut in half. That will release resources to improve the customer experience, deliver higher performing employees capable of advising customers (i.e. what is demanded), make purposeful investments in the community so it can thrive, and delivering on shareholder expectations.'*


'A thriving community is the seed-bed for a thriving financial institution.'


'I'm bullish on community banking. Communities are beginning, ever so slowly, to recognize that the local bank is more important to the success of the community than the national bank. But it's not a slam dunk. In fact, I would say, using a Kentucky Derby analogy, that Epicenter as the national bank is currently in the lead. But if you saw how Rich Strike snaked through the field, you can see how I feel community banks can win this game. But you have to have discipline, be purposeful, and have a plan.' 

'Be important to your stakeholders, and you will have a bright future."


I'm always happy to comment at your events, be it employee or shareholder or to your board of directors.


~ Jeff




* For more on building a purposeful financial institution that has the operating discipline to deliver to its stakeholders, I humbly invite you to read my book: Squared Away-How Can Bankers Succeed as Economic First Responders