Thursday, April 11, 2013

Banking Billboard Strategies v2: Nordstrom or Wal*Mart?

Welcome to the second installment of Banking Billboard Strategies.

In this episode, we have a bank that can't decide what it wants to be when it grows up. Does it want to be best price? Or best service? Undecided? No worries. Go for both! There is nothing like draining the treasury by investing in top notch personnel, systems, and processes, and charge little for the effort. I can't think of a business that has succeeded with this model, but maybe one will come to me.

   Follow the artist, Shannon Marsico on Twitter or Instagram

Do you know any financial institutions that are making this work?

~ Jeff


  1. There are hundreds of banks and credit unions trying this "spray and pray" approach, but I can't think of a single one making it work.

    You can tell Shannon that she nailed it!

    1. Hundreds? You're a conservative man Jeffry. I would have put it at thousands. Perhaps you are referring to the ones that admit it? :)