Saturday, February 20, 2010
Are your bank employees ESWS qualified?
So much of bank training budgets are dedicated to compliance training. Aside from this shortfall, we have not developed training programs designed to be the bank we want to be. Instead, we focus on compliance, and all other training is implemented in an ad hoc fashion.
If your bank is to be the best in service, where are the exact service standards, like those used by Ritz Carlton Hotels, and the training to achieve them? If you aspire to be a trusted advisor, what training have you implemented to advise businesses or individuals? The University of Toledo offers a Certified Business Advisor curriculum, and The American College in Bryn Mawr, PA offers the Certified Financial Planner curriculum.
I know of no banker that has either of these designations (although I am sure there are some). Yet I know plenty of banks that want to become a trusted advisor. So I ask you, do you have the training in place to elevate your employees to achieve your strategy? Are your employees ESWS qualified?